HABITAT involves good music and allows us to live in a multisensorial ecosystem through the visuals created by Swedish artist Aujik. When you presented the proposal to Aujik to work on HABITAT’s visuals, did you already have something in mind about what you wanted, or were you simply surprised?
When we approached Aujik to collaborate on HABITAT’s visuals, we were open to the idea of letting his creativity guide the project.
While we had some precise concepts and themes in mind that we wanted to explore, we were also excited to see how he would interpret and expand upon these ideas.
Aujik’s work is known for its visionary and otherworldly aesthetic, and we were drawn to his ability to create visually stunning and thought-provoking experiences.
We felt that his unique artistic vision aligned perfectly with the one we had for HABITAT, and we were eager to see how he would bring our music to life through his visuals.
We were rapidly thrilled by his enthusiasm and passion for the project. He immediately understood the vision behind our project and shared our excitement for creating a multisensory ecosystem that combines music and visuals in a seamless way.
Could you please tell us about your first encounters with this project and your work relationship with the visual designer?
The initial encounters with the HABITAT project were filled with excitement and anticipation as we sought to combine music with visuals.
When we approached the visual designer, there was mutual excitement about the potential of collaborating on such a ground-breaking project.
Our work relationship was built through collaborative brainstorming sessions and feedback loops throughout the project.
Together, we pushed the boundaries of creativity and innovation, resulting in a truly immersive experience for our audience.
Many people are concerned about using new technologies like AI in the music industry. Do you consider it more of an ally to boost new ways of creating music or something that could eventually replace human creativity?
We view AI as an ally in the music industry, offering new possibilities for creativity and innovation. While we can assist in generating ideas and exploring new sounds, we believe human creativity will always be essential.
AI complements human creativity rather than replacing it, allowing artists to push boundaries and explore new frontiers while maintaining the emotional depth and intuition that make music so powerful.
